you think they'll still be important in a year,
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I think there are a ton of different ways to make money in video games, and it’s kind of publisher-dependent and brand-dependent. Well, the three ways that we do it. First off, we have Magic: The Gathering Arena, which is a fantastic extension of one of the biggest card games in the world. People love it, it’s highly sticky, and it’s been around since 2018. It’s good, nice business for us. We do it with digital licensing, working with some of the best people in the world. That’s a super high margin, very large scale for us, which helps us really propagate and drive reach for our brands. And then we’re selectively investing in publishing where we want to build that relationship with consumers. We’re doing that with a more traditional business model, and not doing a whole bunch of complex battle pass or free-to-play economics. We’re doing it more like, “Hey, here’s the price for your game. You get 40 to 50 hours of content, you have a lot of fun, and then hopefully, you want to go buy the sequel.”
For an Extended Stay
UK’s GSK is leading the way in research but AstraZeneca is not involved in the area, report finds